How to Show Up in ChatGPT and AI Search as a Local Dental Practice
Open ChatGPT, Claude, or Gemini, and ask which dentist near you is worth seeing. If your practice isn't in that short list, it isn't because the machine decided your competitor is…
Podcast
Episodes
Bite-sized, honest advice for practice owners. Pick an episode and hit play on the detail page.
Listen on
Showing 12 of 12 episodes (filtered)
The Zero-Click Problem: When Google Answers Before Patients Reach Your Website
Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wondering which part of your…
How Much Is Enough? Financial Planning for Dental Practice Owners
Thomas Dickson took on his first dental clients in 1998, and some of them are still with him. He runs Wealthwide, a financial planning firm in the UK that works with dentists and…
Stop Copying Corporate Dental Practices. Get Great at What They're Bad At.
Ask a patient why they picked their dentist, and you'll hear the usual answers. Google, the website, was a friend's recommendation. A few days ago, we ran a survey and left a…
Be a Dentist, Not Influencer: What to Post When You Hate the Camera
You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole day. If that's you, you're in…
Intentional Private Growth: The Mirror for UK and US Dentistry
Qualify, go straight into the NHS, see thirty patients a day, and slowly realize dental school taught you how to be a safe dentist, not a competent one. That's the rite of passage…
Quick Bites: Why We Hate Your Comfort Menu
Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit? Comfort menus get sold as the easy way to stand out. Our take: comfort menus are…
How to Stay Relevant in Google & AI Search (Generic Content Isn't the Answer)
Your website ranks number one. So why is ChatGPT sending patients somewhere else? Six months ago, ranking number one for Invisalign in your city was the whole game. Today a…
Delegation, Not Abdication: The One Word that Beats Owner Fatigue
The Year-Ten Slump Nobody Warns Practice Owners About You bought the practice, made it through the honeymoon, brought in the systems, and watched it grow. Then around year ten…
The Reluctant Private Buyer: Why Interest Isn't Turning Into Patients
Imagine paying taxes your entire working life toward a national health service, and then being told there's no dentist near you accepting NHS patients. That's not an edge case in…
The Gap Between the Click and the Chair
A patient fills out your form at 8 p.m. on a Tuesday. What happens next? The gap between the click and the chair is the one operational problem that kills more marketing ROI than…
The Real Bottleneck Stalling Your Practice Growth
Your doctor's schedule is full. So why doesn't the practice feel like it's growing? This is one of the most common and most frustrating places a practice can get stuck. Everything…