Do Dentists Still Need Google Ads?
Your front desk picks up the phone. It's a vendor asking who handles purchasing. The next call is a patient who's been with you six years and wants to move her hygiene…
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Gaps in Your Schedule: A Marketing Problem or a Front Desk Problem?
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's exactly right. And sometimes…
Why Your Front Desk Is Losing Patients (and How to Fix It)
The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it always had. So you decide the…