From Front Desk to TCO: Who Really Wins the Private Patient?
Michael Bentley has spent 26 years in UK dentistry as a practice management consultant, and his view is simple: the practices that do well are the ones that stopped running…
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Showing 12 of 12 episodes (filtered)
Do Dentists Still Need Google Ads?
Your front desk picks up the phone. It's a vendor asking who handles purchasing. The next call is a patient who's been with you six years and wants to move her hygiene…
Local Service Ads for Dentists: Are They Still Worth It in 2026?
Google will put a blue verified badge on your ad, park it above every other result on the page, and only charge you when someone actually reaches out. If you have spent the last…
How ChatGPT Is Choosing Local Dentists (And What You Can Actually Influence)
Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody already knows. It behaves less like…
The Zero-Click Problem: When Google Answers Before Patients Reach Your Website
Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wondering which part of your…
Gaps in Your Schedule: A Marketing Problem or a Front Desk Problem?
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's exactly right. And sometimes…
What Your Front Desk Should Say When a Patient Asks About Insurance
The phone rings, it's a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: "Do you take my insurance?" The front desk…
Why Your Front Desk Is Losing Patients (and How to Fix It)
The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it always had. So you decide the…
Stop Copying Corporate Dental Practices. Get Great at What They're Bad At.
Ask a patient why they picked their dentist, and you'll hear the usual answers. Google, the website, was a friend's recommendation. A few days ago, we ran a survey and left a…
Be a Dentist, Not Influencer: What to Post When You Hate the Camera
You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole day. If that's you, you're in…
Quick Bites: Why We Hate Your Comfort Menu
Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit? Comfort menus get sold as the easy way to stand out. Our take: comfort menus are…
The Real Bottleneck Stalling Your Practice Growth
Your doctor's schedule is full. So why doesn't the practice feel like it's growing? This is one of the most common and most frustrating places a practice can get stuck. Everything…