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Bite-sized, honest advice for practice owners. Pick an episode and hit play on the detail page.
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Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wondering which part of your…
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's exactly right. And sometimes…
The phone rings, it's a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: "Do you take my insurance?" The front desk…
The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it always had. So you decide the…
Ask a patient why they picked their dentist, and you'll hear the usual answers. Google, the website, was a friend's recommendation. A few days ago, we ran a survey and left a…
You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole day. If that's you, you're in…
Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit? Comfort menus get sold as the easy way to stand out. Our take: comfort menus are…
Your doctor's schedule is full. So why doesn't the practice feel like it's growing? This is one of the most common and most frustrating places a practice can get stuck. Everything…